GFK SHOPPER 360 PRESENTATION AT INPUT
Input had the pleasure of hosting Predrag Ćirović, director of GFK Serbia, hearing firsthand and analysing the findings from the Shopper 360 report, thereby understanding its position in the retail arena in Serbia.
GfK Serbia is part of the GfK Group, one of the world's largest companies specializing in market research, analytics, and business consulting. From collecting data on consumers, their habits and trends, brands, to consumer analytics, market segmentation, target group analysis, consumer satisfaction surveys, brands, etc., GfK serves as a knowledge aggregator and an indicator of directions in the retail industry and all its participants.
What are the customers like in Serbia today, how do they behave and what do they think? What factors influence consumers' decisions on where to shop? What is the environment like, what are the trends, what is the structure of the consumer basket and the market? What is the perception of different retail chains in the country? All these questions are answered by the traditional Shopper 360 research, making it a valuable guide for all players in the retail industry and an indicator of the direction it is moving in.
The expertise of Predrag Ćirović, with his guidance through all aspects of the report, along with personalization and data profiling tailored to INPUT's role as a service provider for retail space design and furnishing, has added additional value to the findings and insights from the report.
INPUT's business commitment is to take care of its clients by taking care of their customers. Only by understanding customers, the mechanisms they use to make decisions, and the broader context in which shopping takes place, can INPUT provide relevant solutions and projects for designing retail spaces that will stand the test of time. That is why INPUT systematically and comprehensively follows trends, changes, and innovations. Shopper 360 provides knowledge that will help INPUT deliver relevant solutions and provide a top-notch customer experience tailored to the customers of each retail store it collaborates with.
For more information about practical insights, visit https://www.input.rs/en/istrazivanja
Learn about INPUT's services that enhance the operations of retail stores at https://www.input.rs/en/360-usluga .
Discover products that enhance the shopping experience at https://www.input.rs/proizvodi-kategorije. Explore INPUT's portfolio of solutions and best practices at https://www.input.rs/resenja.
