NEW EDITION OF SHOPPER 3600 STUDY PUBLISHED

The Shopper 3600 Serbia study, a multi-client market, consumer, and behavior study in Serbia, was published in March 2024. The study was conducted by GfK YouGov Serbia ), an established leader in gathering and processing consumer behavior data from households across Europe. 

This study is of great importance to all stakeholders in the FMCG industry and is essential reading for anyone aiming to establish or maintain their position in this dynamic business arena. Shopper 3600 is a valuable knowledge source for the retail industry, providing relevant analytical insights into the current market conditions and forecasting upcoming trends in FMCG stores of all formats. What is crucial for all market participants is that through this study, they can gain a relevant analysis of consumer shopping habits and explore new ways to understand what consumers think, want, and buy. Specifically concerning actual purchases, it analyzes what, where, and why consumers make purchases. 

The Shopper 3600 study was a massive undertaking involving 2,000 private households, representing a sample of approximately 2.5 million households in Serbia. All members of the selected households participated by scanning the barcodes of purchased products, providing precise data for further analysis. This extensive project resulted in a comprehensive study that offers GfK clients and FMCG industry players personalized analyses and consulting services, helping them to understand their customers and respond to their demands. 

This year, INPUT will use its resources to maximize understanding and utilization of the knowledge brought by Shopper 3600, thereby remaining a relevant partner to its clients. You will read about the latest trends, habits, and insights into the factors determining today's consumers on our website within the Research section, which we conduct to understand and predict industry developments and respond to them.