The retail chain Aroma operates as part of the Expo Group within the system of Domaća trgovina Srbija (Domestic Trade Serbia). The first market in the chain was opened in September 2012, and over the next ten years, it reached several more than 60 retail outlets throughout Serbia. 

Today, Aroma markets enhance the landscape of retail stores across the country, upgrading the concept of quick urban shopping, providing convenience, proximity, and purchase speed.  

The design of the Aroma Bulevar market was initiated from the initial insight that consumers' perception of convenience has shifted. Nowadays, consumers prefer making multiple trips to stores for smaller and faster purchases, where they can get what they want and be on their way. 

This is why the client decided to condense and strengthen the user experience, making it high-quality and comfortable. INPUT happily contributed to achieving this goal and made sure that every square foot of Aroma's space was used wisely. 

The market was created and implemented to meet the demands of comfort and speed. The blend of INPUT knowledge of retail trends with Aroma's deep knowledge about its consumers created an environment where quick urban shopping is a pleasant and comfortable - aromatic - experience!