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CRVENA JABUKA GASTRO MARKET
Details
There are markets that remain in the consumer's mind forever. With their aesthetics and way of working, they redefine the boundaries of the term "market" and even the entire industry to which they belong. Such places offer a new perspective on shopping, product placement, and consumer experience. After all, such places are the reason for the existence of the INPUT Retail Safari.
Gastro Market Crvena Jabuka is located in the heart of Sarajevo, in Marindvor – a picturesque and bustling neighbourhood, the center of the modern part of the city. This place captured the hearts of the people of Sarajevo and their guests as soon as it opened, when the owners of the Tropic company pushed the boundaries by launching this unique concept.
The designers who worked on the layout of this 3,000m2 retail concept set out to convey a message about the unique intersection of cultures where the market is located. The impressive vault and mural at the entrance tell a story of layered spirituality that intersects with everyday life at every step.
Divided into three thematic levels, this space guides customers and visitors through a unique experience that engages all the senses.
Visually, using bright, warm colours, textures, visual symbols, lighting, and space marking at every step suggests that you are in a place where you will feel comfortable and pleasant.
The smell of freshly brewed coffee at the entrance evokes memories of traditional coffee grinding and brewing in a culture where this beverage holds a unique place. Moving to the second level, you'll be greeted by the aroma of fresh pastries and specialities prepared on-site.
The first level is reserved for fresh food and everyday groceries. This is also the part of the market where you can do your shopping, enjoy the offer of domestic and international food brands, pay at a traditional or self-service checkout, and quickly exit the store.
However, it would be a shame to miss the opportunity to visit the second level, where various stations prepare dishes and drinks that can be consumed on-site or taken away. There are freshly prepared desserts, meat, fish, cheeses, frozen products, packaged food, household chemicals, and supplies. You'll serve and portion your food when you choose your speciality from local or world cuisine among the bars preparing fresh pasta, pizzas, sushi, or delicious steaks. Then all that's left is to decide where you'll enjoy them.
INPUT suggests doing so on the third level, in the colourful, playful space of the self-service restaurant with a city view.
It's the ideal place to intensely experience this place, infused with love not only for quality, fresh food but also with the well-known love for people, community, and the experience of closeness, which is a prominent characteristic of the spirit of the city where the Gastro Market Crvena Jabuka is located.