You've undoubtedly heard of LULU bakeries, but have you heard about the digital signage system we premiered at their store? 

Digital signage is precisely what the name suggests: a system of screens and displays that you can use in your retail space to broadcast advertisements, messages, video content, and even traditional category markers or any messages you wish to convey to your customers. 

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Why is digital signage good news for your retail and your business? 

The era of printing promotional materials, banners, billboards, posters, flyers, brochures - is behind us! No more print materials applications, replacements, or wasting resources - the age of economical and ecologically responsible advertising has begun. 

Each screen integrated into the digital signage system we'll install becomes a dynamic, flexible advertising space for an unlimited number of messages that you'll manage with a click from your offices and according to your needs. How? Through the online platform, you'll upload your content and broadcast it on screens ranging in size from 32'' to 65''. Set up your campaigns and messages, adjust your playlist, and your digital space marking begins! 

How do all these advantages look in a real space? Check out how we introduced the digital signage system for LULU bakeries: 

In their store in the Belgrade neighbourhood of Belgrade Waterfront, the LULU team wanted to display all their messages, promotions, and actions on two screens placed centrally behind the counter and cash register zone. Apart from campaigns and activities defined by the LULU system, special offers for customers are broadcast during breakfast and lunch intervals, with the option to display seasonal offers based on weather conditions (cold refreshments during the summer heat or hot beverages during colder periods). 

During the implementation of the digital signage system for LULU, alongside solution installation, we also provided user support by training members of the LULU marketing team to manage and independently update the playlist, aiming to broadcast all formats of promotional content. 

In this way, LULU bakeries have become pioneers in effective and responsible advertising, harnessing the full potential of digital technologies that take care of several aspects of retail business, from simple installation and easy management to top-notch efficiency in marketing communication.  

Verify it for yourself, and contact us for your digital signage system! 

In implementing the INPUT digital signage system, we stand alongside our partner ITAB and the ONRED platform. The principles guiding our retail space furnishing are based on tracking consumer habits and shopping experiences, optimising the sales process for investors without compromising the shopping experience.