Belgrade's map of small artisanal ice cream shops has just gained a new addition. In Hercegovačka Street, within the residential area of Belgrade Waterfront, Gelateria Maestro has opened its doors. 

Maestro fully lives up to its name: every aspect of this shop is masterfully executed. Firstly, it is a licensed franchise of Italian ice cream master Matteo Carloni. 

Input had the privilege of supporting this masterful endeavor with its solution for digital signage of the retail space. Alongside a system of five 32” screens, with brightness four times that of an ordinary television, on an Android platform with VisionInfo CMS content management solution, we provided training on operating the system. We also shared our enthusiasm for innovative communication and signage solutions.  

Throughout the year, the range of ice cream flavors and types changes daily, adapting to seasons, variations, and combinations of fruits, chocolates, and other ingredients. Consequently, the menu signage poses a unique challenge. Some solve it by writing on chalkboards, giving their shops a retro-art atmosphere, while others print posters, banners, boards, or flyers. Maestro has addressed this challenge with innovative, efficient, and visually attractive digital signage. With INPUT's support, expertise, and execution, Gelateria Maestro has gained an effective tool for instant advertising of new ice cream flavors and an additional communication channel that seamlessly supports the visual identity and brand of the Maestro establishment. 

In the heat of Belgrade, every visitor's gaze at Maestro Gelateria will linger on the displays, pondering which flavor to choose... But we, masters of retail space design, and our clients, motivated to maximize efficiency and aesthetics in their spaces, know that we have solved the task of communication with the customer in the best and most modern way. It's the perfect opportunity to reward ourselves with Maestro ice cream!