Green markets reside in the centre of Petrovac na Mlavi in Eastern Serbia, in frequent locations within the urban core. A small company with 50 employees and three locations celebrated its 26th birthday and entered into a partnership with Input on a comprehensive project of renovating, expanding, and fitting the retail and warehouse space. 

The project we delivered aimed to enhance the customer experience for consumers. The new, improved concept of Green market, with integrated solutions across all aspects of market operations, improved customer experience and increased sales. 

The investor set a straightforward task: maximum utilisation of a 450m2 space, using innovative equipment while respecting the specifics of the space. 

We faced an additional challenge in dealing with the load-bearing pillars in the area that had to pass through the shelving systems. 

EQUIPMENT:  

We supported the high standards of the project with equipment from the renowned manufacturer ITAB:  

Entrance system: AlpgaGate - ITAB Sweden,  

Barrier fences - ITAB Sweden  

Shelving system: ITAB/Cefla P25 with middle backs  

Checkout counters: ITAB/Cefla, Futura plus Elegance  

Shopping carts: Produs  

Shopping baskets: INPUT Colorflex 

OTHER IMPORTANT DETAILS:  

FRESH FRUIT AND VEGETABLES AT THE ENTRANCE: Fruits and vegetables are an essential part of the offer of a supermarket and deserve the best shelving system for display. The Italian manufacturer Cefla delivers a system of standard elements, fully modular and easily expandable, highlighting this assortment in the best possible way. 

SHELVING SYSTEM: When it comes to maximising the use of space, there is no parallel to the shelving system solution with the middle back. This solution allows for an additional 5cm of display space on the shelf compared to a standard shelving system or wider aisles with no loss of display surface area. Learn more about this solution at https://www.youtube.com/watch?v=YgV-wvDHhaI

CHECKOUT COUNTERS: High aesthetic standards and requests for functionality directed the choice of the checkout counter towards the Futura Plus Elegance checkout counter, characterised by its curved pedestal design and LED lighting that makes the checkout zone the most attractive. The checkout counter's workspace is optimised and speeds up the payment process, reducing waiting time. 

The evaluation of Input’s service given by Green Markets contributed to our satisfaction with this project. Petar Blagojević, the owner of the company, states that "in collaboration with Input, Green Markets have managed to create a store that consumers often and gladly visit. Every aspect of market's operations has been improved, resulting in a pleasant, well organised and adapted store, as well as something much more important - satisfied customers." 

Input is grateful to Green Markets for the collaboration and trust, and pleased to follow the progress of their client's business.