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HOW TO MAKE YOUR BASKETS AND CARTS WORK FOR YOU
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5 tips for turning shopping baskets and carts into part of your sales strategy
In everyday store operations, carts and baskets are essential and often taken for granted. However, as with many things in life, what we take for granted usually goes unnoticed in terms of its actual value and potential.
The practical, utilitarian function of shopping carts and baskets is just the beginning of their story. The next chapter brings important insights:
- Larger baskets encourage larger purchases
- Accessibility and placement affect customer flow, time spent in the store, and the overall experience
That’s why functionally designed and strategically positioned baskets and carts can be a vital part of your sales strategy. Not only do they make shopping easier, but they also communicate your visual identity, tell your brand story, and contribute to space efficiency, store aesthetics, and sales results.
Here are five tips on how to turn this simple equipment into a tool that drives performance, enhances your image, and builds customer loyalty:
#TIP1
Put baskets and carts in the right place at the right time
Placing them at the entrance and calling it a day? Mistake! Successful stores also place them near:
- Refrigerated sections
- Promotion areas
- Loyalty program spots
This strategic placement encourages impulse buying and reminds shoppers that they are in the right place to shop.
#TIP2
A basket is not just a container-it’s a guide
With strategically placed baskets, you can direct customers exactly where you want them-to featured assortments, new arrivals, promotions, or less-visited sections.
#TIP3
A branded basket = a lasting impression
Baskets and carts in brand colors, featuring your logo and in line with the store’s aesthetics, clearly convey your store’s identity.
Input understands that visual consistency sends a strong message and builds trust. That’s why we offer a wide range of models, colors, and shapes.
#TIP4
Choose ergonomic designs and ensure accessibility
Both research and everyday shopping experience confirm that customers dislike baskets that are:
- Too heavy or impractical
- Scarce and hard to reach
- Difficult to separate
That’s why, at Input, you can choose baskets and carts that are easy to carry or push, glide smoothly, are ergonomically designed, and are always available where customers expect them.
#TIP5
The right basket for the right store
We wear different shoes for hiking and a night out-and it’s the same with baskets and carts. Pharmacies and pet stores need different types. Here’s a quick guide:
- Pharmacies → small, lightweight, ergonomic baskets
- Pet stores → deep, stable carts and baskets
- Supermarkets → medium-sized wheeled baskets and carts, or a combination
- Gift shops → modern, visually cohesive baskets
- Larger stores → combining different basket and cart types is a winning strategy
How to choose the ideal baskets or carts for your store?
Instead of picking randomly, ask yourself:
- How big is the store?
- What do people buy-and how much?
- What’s the shopping dynamic?
With these answers in hand, contact us-we’ll provide expert advice and a wide selection of baskets and carts tailored to your needs.
