The retail chain IDEA doesn't need a special introduction, but the fact that INPUT is a long-term partner in expanding this retail format deserves the attention of every retailer. As a proud partner in the execution of a successful retail business story, we present to you the unique shopping experience of IDEA in the New Belgrade residential quarter, The One. 

Located in the prestigious, newly constructed zone of New Belgrade with exclusive business and residential spaces, the new IDEA store, occupying 500 sqm, has incorporated the most modern solutions and equipment to cater to the needs of various customer profiles. 

The store's concept, aesthetics, functionality, and assortment align with the criteria of premium stores, providing a unique shopping experience by balancing traditional furniture elements with modern store interior solutions. 

The INPUT story about the IDEA partnership begins with top-notch technological solutions and installed equipment within this supermarket. 

SHELVING SYSTEM 

For every supermarket, shelves are the most crucial part of the project. The Merkator Group opted for IRS equipment (formerly Cefla) with the assurance that IRS shelves would provide maximum space utilization for display and fine adjustment of shelf positions vertically with a 25mm pitch. The middle backs on the P25 solution provide excellent display capacity, which is immensely important functionality. 

CHECKOUT ZONE 

Customer needs, changes in their habits, and state-of-the-art solutions for checkout zones require a smart combination of traditional and self-service checkouts. Such solutions not only save space but also meet the demands of speed and security in every aspect of the payment process.   

The formula for the unique IDEA The One checkout zone solution includes two CMAX model checkout counters from our partner ITAB: one long counter measuring 524cm with a wide tray and another with a narrow tray, totaling a length of 290cm. This combination perfectly integrates two NCR self-service checkouts and equipment for the characteristic sales assortment in the checkout zone. 

PROMOTIONAL DISPLAYS 

For the most attractive offers that the IDEA client wanted to highlight and draw attention to, we used our hero products – parasite shelves, wire cages, and promotional islands. The benefits we brought to our client with this equipment: 

• Easy integration 
• Simple branding 
• Full compatibility with all shelving systems 
• Assurance that the customer won't bypass the promotional offer 

SHOPPING CARTS AND BUMPERS 

The additional assortment, consumer baskets and carts contribute significantly to the comfortable shopping experience at IDEA The ONE. The first and most crucial impression customers get upon entering IDEA The ONE is the tidy, properly lit, and pleasant entrance zone. Its aesthetics are enhanced by bumpers whose primary goal is to protect inventory and walls from wear and tear. 

UNIQUE SHOPPING EXPERIENCE 

In the vicinity of IDEA The ONE supermarket, there are residential and business settlements, resulting in a diverse customer profile, and the daily shopping dynamics are lively at all times of the day. From a warm breakfast from the bakery, refreshments from the cold room, homemade sandwiches at the deli, or healthy food choices from the Organic corner, IDEA caters to all the needs of its consumers. 

ASSEMBLY AND SERVICE 

As a well-known and reliable partner, IDEA entrusted us with the complete process of equipping the facility, and with our experienced assembly team, we delivered the entire service within the specified timeframe. Considering that all equipment comes with a two-year warranty and that our service team will take care of all defects, complaints, and needs that arise within and beyond the warranty period, our collaboration with IDEA retail outlets moves in a direction of satisfaction and security.