Solutions
PHARMACY WITHIN SUPER AND HYPERMARKETS: A TREND AND A NECESSITY
Details
The trend of integrating pharmacies into larger retail formats, such as supermarkets and hypermarkets, is very present in our region. Pharmacies have spontaneously "snuck" into the store space and found their natural place there, contributing to customer convenience and shopping efficiency. Isn't it convenient to also purchase medicines and health products when shopping? We'll save time and energy, which are necessary in our fast-paced lives.
The integration of pharmacies into supermarkets and hypermarkets began in the 2000s as part of a broader trend of improving the customer experience and enabling customers to do all their shopping in one place. Retailers started to see pharmacies as a way to differentiate themselves from the competition, increase convenience, and, ideally, overall store sales.
What should be kept in mind when setting up a pharmacy?
CHALLENGES OF MODERN PHARMACIES
Integrating pharmacies into large retail chains brings specific challenges regarding space organization and operational efficiency. As pharmacies offer more products and services, inadequately organized spaces can lead to reduced visibility, difficult product access, and decreased customer satisfaction. Traditional organization methods often do not meet modern requirements, negatively impacting business operations.
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INPUT SOLUTIONS FOR PHARMACY FITTING
INPUT offers solutions that modernize and optimize pharmacy spaces within hypermarkets and supermarkets:
1. Flexible, modular Cefla System 3x3 enables easy adaptation and reorganization of space. Ideal for various product categories and frequent assortment changes, it ensures optimal space utilization and easy management of pharmacy needs.
2. Medicines and other pharmacy products require specific display arrangements. Small packages and different categories need to be organized so sellers and customers can easily navigate. With shelves 10 mm thick, the Cefla System10 enhances the presentation of smaller products, allowing for more transparent price labeling. It is ideal for highlighting products and providing precise information to customers. Take a look at how the System10 shelf optimizes display space.
3. Up to 80% of medicine and supplement sales occur near the cash register. The Rombic System drawer is designed to organize these products optimally, placing them within reach, just one meter from the register. The slanted drawers provide excellent visibility and easy access, with more efficient stock turnover using the "first in, first out" method. This system is perfect for frequently used medicines and supplements, speeding up service and improving efficiency.
4. Carrousel® System, with its transparent front edges and slanted shelves, increases efficiency and service speed, especially in the area behind the cash register. Easy access to products and automatic rotation reduce search time. It is ideal for fast-moving products, provides optimal customer experience, and facilitates staff work.
TRENDS IN ASSORTMENT AND PHARMACY DESIGN
Modern pharmacies within supermarkets must meet functional requirements and aesthetic appeal demands. When it comes to design, we have recognized several key trends:
- Pharmacy and Drugstore in One: Modern pharmacies are increasingly combining the traditional pharmacy assortment with products typical of drugstores (cosmetics, personal hygiene products, and dietary supplements). This allows consumers to do all their shopping in one place, saving time and simplifying the shopping process.
- Minimalism: Modern pharmacy design tends towards minimalism, with clean lines and simple shapes, applying the visual identity typical of a particular pharmacy or pharmacy chain. This style contributes to the neatness and visibility of the space and creates a pleasant environment for customers.
- Natural Materials: Natural materials such as wood and stone are becoming increasingly popular. They add warmth and sophistication to the space while contributing to sustainability and ecological awareness.
- Digital Elements: The integration of digital screens and interactive kiosks is becoming standard in modern pharmacies within supermarkets. These elements enable dynamic presentation of information, promotions, and campaigns, improving customer interaction and contributing to the overall customer experience.
WHEN A TREND BECOMES A NECESSITY
Integrating pharmacies into hypermarkets and supermarkets brings advantages for both customers and retailers. INPUT's expertise and solutions optimize the process of equipping pharmacies, their seamless integration into the retail facility context, and the creation of beautiful, aesthetically pleasing, functional pharmacy spaces tailored to the needs of modern consumers.
Transform your pharmacy into a modern, efficient space that meets all your customers’ needs. Contact us to create a pharmacy that sets new standards in the retail industry.
