Upscale homewares brand Restoration Hardware, now renamed RH, continues to lead as a fantastic example of aspirational lifestyle retailing, with a $40 million revamp and pandemic reopening of this superb store on Knox Street in Dallas.  

It comes complete with a wine bar and rooftop restaurant, set within a gorgeous garden. This is further proof of the importance of hospitality as a driver of retail as a destination. 

CEO Gary Friedman’s strategy to invest in iconic destination Gallery spaces sees the line deliberately blur between residential and retail, so that customers browse the displays as though they are in a real home.  

Customers lounge on huge sofas in beautifully appointed rooms, with a glass of wine or coffee, before booking a table in the rooftop restaurant. The retail offer combines member pricing and personal design services. 

Source: Matthew Brown https://echochamber.com/  

The author of the text and the creator of Retail safari concept, Matthew Brown is the owner and founder of Echochamber, based in London, a creative retail trend agency with a global reach. Echochamber tracks global trends, advises clients and best practices in customer experience, store design, consumer trends and of course, innovative technology. Matthew travels the world tracking retail innovation and evolving consumer trends.  

Echochamber provides global best practices and creative insight to clients across all retail sectors, in order to help them benchmark best practice and improve their businesses, by harnessing evolving global consumer and retail trends.