The data shows a constant growth trend in Serbia when it comes to fully integrating self-checkout machines into the consumer mindset. According to the Serbian Chamber of Commerce, in establishments with self-checkout zones, over 30% of sales are made through them.

However, in everyday practice, we often see the same scenario: a checkout zone, lines at traditional registers, and empty self-checkout zones. At the cashier, there is movement, waiting, and slight fatigue. At the self-checkout, there is silence.

Why is that?

This is partly due to psychological barriers—fear of making a mistake, distrust in technology, resistance to change—and partly due to operational challenges—insufficient staff support, complex interfaces, and inconvenient exits from the checkout zone.

So here are ten tips that can help customers recognize the benefits of self-checkout and use it with ease:

1. Be Present on the Ground

Nothing encourages customers more than a store employee who says, “I’m here if you need help.” A promoter or staff member standing by the self-checkout machine and offering help in a subtle manner is the best way to gain trust.

2. First Impressions Matter – Make It Easy

A customer who experiences a simple, fast, and wait-free shopping experience will remember that feeling. Therefore, invest in training promoters to guide customers through their first experience with a smile.

3. Simplify the User Interface

The self-checkout interface should "speak human." Large icons, logical step-by-step flow, a minimal number of screens, and clear messages. No need for complex menus or technical terms.

4. Communicate Benefits Clearly and Creatively

Forget about "faster" messages – that's a given. Try phrases like: "No waiting, no hassle," "Do it all by yourself – or almost everything," "Perfect for smaller purchases." A relaxed tone in the store or on displays will win customers' trust.

5. Mark the Area – Visual Navigation Helps

The self-checkout zone needs to "invite." Clear signage, light elements, animated displays, and floor stickers can help customers notice it and feel welcome.

6. Optimize the Exit from the Self-Checkout Zone

A customer with three bags doesn’t want to pull out a receipt to exit. Think about options that allow for a faster and simpler exit – for example, scanning a QR code from the screen instead of paper, automatic gate opening, or staff assistance.

7. Older Customers Are Not Excluded – They Just Need More Security

Interfaces tailored to older customers, voice assistance options, and enough time for each action – little things that mean a lot. And of course – additional politeness.

8. Direct Smaller Purchases to Self-Checkout

Mark the baskets with a sticker: "Perfect for self-checkout." A customer with four items doesn’t need to stand in a five-minute line – they just need a reminder.

9. Introduce Symbolic Incentives

Occasional promotions for self-checkout users, coupons, or a thank-you message on the screen can help make the habit regular.

10. Ask, Listen, Adapt

Collect feedback. Ask customers what they didn’t understand, where they got stuck, what they would change. And then – adapt!

Need advice on choosing the right self-checkout system?

Whether you’re equipping a small store or a large retail zone, INPUT can help. Our range of self-checkout machines, available in Serbia, Bosnia and Herzegovina, and Slovenia, comes with full support: from selecting the ideal model to advice on installation, signage, and exit control systems.

With our partner ITAB, a leader in self-checkout solutions, we help retailers make the leap, with checkout machines customers love to use.

👉 Contact us – let’s talk about your self-checkout zone.