THE MANY FACES OF SHOPPING CARTS

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There are items we use in our daily lives, taking them for granted, unaware of how much they simplify our lives, and overlooking that they have their own stories. Shopping carts are one of those items. When you enter a store to shop, you probably don’t ask yourself how, from where, since when, or why these carts are in your hands. 

It’s good to remember that there are stories, data, inventions, and changes behind all these taken-for-granted things. Join us as we examine some stories and interesting facts about shopping carts. 

 

1. Bigger Carts, Bigger Shopping 

Studies conducted by teams of psychologists have indicated that shoppers tend to feel that they haven’t bought everything they need if their carts are not full during shopping. This has led to the introduction of large shopping carts, which have been proven to influence customer behavior, encouraging them to buy more to fill up the carts. Evidence for this theory is the recorded increase in spending in stores with larger carts.  

 

2.  Carts as Advertising Space: Ads on Wheels 

The skill of marketing lies in placing messages where they will be easily seen, better understood, and thought about by the recipient. A great example is placing advertisements on shopping carts. Whether placed on the handles, inside, or on the outside parts, the messages on the carts provide advertisers with direct contact with shoppers and their undivided attention. Like any other form of communication, this type of advertising evolves, and today, we see ads and promotional messages on large shopping carts and even on small children's carts. One scan of a QR code on a cart may result in an additional purchase. 


SHOPPING KOLICA REKLAMNI PROSTOR

 

3. Children are Future Shoppers! Of Course They Should Have Their Shopping Carts! 

Family shopping for groceries and products is an exchange that underpins the dynamics of any retail system. Since family shopping involves children, the development of shopping carts has influenced the creation of carts with a toy addition in which a child can ride while parents shop. This can help parents stay in the store longer, making shopping a more enjoyable experience for the whole family. When the little ones grow up, mini children's carts await them, giving them the feeling that they are an important part of the shopping and family life. 


shopping kolica za decu

 

4. My Child is Safe While I Shop – Carts Help Me with That 

Consumers' habits and need to bring their children shopping have resulted in systems for seating and safely transporting children during shopping. Numerous solutions exist to this problem, all with one goal: safe children and pleasant shopping. 

 

5. Smart Locking Systems Reduce Cart Theft 

The loss of carts, theft, and misuse can be a significant cost every retailer tries to avoid. We solve this problem by bringing you the SmartLoc locking system, a simple and efficient way to lock carts with the help of a coin. You insert a coin into a lock when you want to take a cart. When you finish shopping, you return the cart to its place and get the coin back. There is also the SmartStop system, which uses technology for smart locking and wheel blocking. This prevents unauthorized movement or theft of carts outside the desired area. 


sistemi protiv krađa shopping kolica

 

6. You Can Never Be Too Safe – Even with Shopping Carts 

Ensuring space for comfortable shopping with carts has led to the model with additional space for bulky products under the basket. A potentially unfavorable side of this innovation? There is a possibility of theft and reduced visibility of the entire cart during checkout. But – there is a solution! Installing dedicated cameras at the registers not only prevents this form of theft and the damages that occur in this way but also serves as a preventive measure against potential theft attempts, ensuring safer shopping for everyone. 

 

7. Carts that Improve the Customer Experience  

You’ve probably encountered carts in stores with a coffee holder, a mobile phone holder, or even a magnifying glass for reading the fine print on small products. There’s a slim chance you haven’t thought, “Who came up with this…?”. The answer is simple – those who care about customers, their comfort, and their business. 


ux shopping

8. Is the Customer Pushing the Cart, or is the Cart Pushing the Customer? 

The question is entirely legitimate… considering the unproven story that retailers make their carts unwieldy and somewhat heavier to manipulate to slow down movement through the store and ensure more opportunities for the customer to notice other products and offers. One thing is for sure: there are numerous possibilities for carts to be damaged or slowed down, from wheel damage due to uneven surfaces and curbs to wear and tear or breakdowns due to exposure to weather conditions…. The only thing left is to calculate to what extent this amortization contributes to increased consumption. 

 

9. Transport Carts: A Versatile Solution for Various Purposes 

A particular type of shopping is bulk buying. And for large purchases – large transport carts! Of course, these are also in the INPUT product range.  

These carts come in different variants, tailored for various needs and purposes:  

For store employees: Carts intended for consumers are often used for restocking goods. Transport carts are the ideal solution for more efficient and practical performance of this task as they facilitate the movement and organization of goods.  

For stores and shops with large and small products, "do-it-yourself" store carts are perfect for purchases involving products of different dimensions - from large panels to small parts. These carts are designed to handle large and heavy items with effortless maneuvering.  


transportna shopping kolica

For furniture showrooms, carts like Carry 90 are indispensable in this industry because they can pack and transport smaller furniture pieces and bulky materials.  

For hypermarkets and supermarkets: Combined carts are the right choice for stores offering a wide range of products. These carts are adapted for transporting large and small products, offering high load capacity and easy maneuverability. Customers are left to enjoy simple and efficient shopping. 

 

10. Even shopping carts need a place to stay  

When shopping is done and the store doors are closed, carts should be stored in storage boxes, which ensure neat storage, safekeeping, and protection from weather conditions. 


box za shopping kolica

 

The INPUT product range includes every shopping cart you need and all the additional equipment! Let us know how you use shopping carts! Which cart type is your favorite, and which makes your shopping easier? 

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