Have you ever wondered why drugstores exist when most of their products can be bought in supermarkets? Entering a drugstore evokes a different feeling and user experience than entering a supermarket… 

What's the deal? 

Drugstores are specialized shops focusing on hygiene, health, wellness, and beauty products, including supplements and personal care items. This approach offers them a broader range of products and expert advice. Drugstores are located in central areas of neighborhoods or shopping centers, making them accessible and frequently visited. 

These are some of the considerations we had when we collaborated with our dear client, Kuća hemije (House of Chemistry) from Montenegro. They are a leader among drugstores in Montenegro, with about 20 locations across the country, most of which are in Podgorica. 

We started our collaboration in 2023 when we were entrusted with designing and equipping the exclusive part of the store in Podgorica. The challenge marking this collaboration was equipping custom-made positions, which we present here. 

Makeup Product Shelf with Mirror  

This solution's basis is the standard Imola Retail Solutions system, upgraded with tempered glass shelves and supplemented with corners for product testing on one side and gift wrapping on the other. This structure not only ensures the products' visibility and accessibility but also has plenty of space for branding and marketing messages. The front lighting on the glass is the final creative touch we added to meet the client's request. 

Summary: 

• Glass lighting – SOLVED ✓ 
• Makeup mirror with lighting – SOLVED ✓ 
• Branding surfaces – SOLVED ✓ 
• Gift wrapping space – SOLVED ✓ 

Polygonal Shelf  

The value of this shelf structure is doubled due to its visibility from the outside, from the store's display window. Inside, it is practical and elegant, made according to the store's specific radius; it combines the Imola Retail Solutions system with custom-made wood and tempered glass elements. It gracefully follows the line of the display window and enriches the interior, communicating with consumers and passersby in front of the store. 

Checkout Area  

This position, perfectly integrated into the client's visual identity, is entirely custom-made according to the client's request, combining materials (melamine-faced chipboard and kerrock). It effectively meets the demand for quick checkout and encourages impulse buying. 

Branded Makeup and Perfume Shelves  

Inspired by solutions in global drugstores, this system unites a multi-brand assortment and provides the look and feel experience that consumers expect from drugstores. The solution's foundation is also the standard Imola Retail Solutions shelf system, enriched with personal touches in the form of illuminated signs in the upper zone and solid shelf positions for branded supplier products. 

We were rewarded with continued collaboration on other locations for the first project we did for Kuća hemije. You can expect new, complete Input – Kuća hemije solutions in the upcoming period. Stay tuned!