When the first Victor Churchill opened in Sydney in 2009, Anthony Bourdain called it “the most beautiful butcher shop in the world“.  

Now, the family-owned, independent craft butcher has opened a second store in Armadale Melbourne, which takes the concept even further with a fresh grocery and restaurant with seating for 12 and a wine sommelier for paired dining.  

Designed by Loop Creative, the 250 sqm store cost  $ 3 million and is a superb study in the stylish use of materials and lighting to create this „Bulgari of Butchers“, where the craft of butchery and dry ageing becomes a customer show.  

The design and branding are world-class, but the quality of the product and the expertise behind it give the concept its strength.  

The name Victor Churchill combines owner Victor Puharich and Churchill Butchers, founded in 1876. The business is a perfect example of how traditional retail businesses can reinvent themselves as theatrical hospitality spaces for the 21st Century.