Drašković Winery has been operating on the territory of the Vršac vineyards for decades, and when the winery owners opened a new chapter in viticulture, we were invited to implement a project we are proud of.

With the mission of completing the restoration of the Vršac vineyards and restoring the glory of the wines from this region, the company decided to rebrand its products and establish several wine shops to retail wines with a recognisable image and an exclusive range of products.

The quality of grapes and wine is always the priority of this winery, but further growth was also materialised by creating the concept of high-end wine shops, which would become the company's trademark and expand the portfolio of winery services in the best possible way.

Our task was to support the story of the company's development with a project design showing tradition and local specificities through materialisation, naturally heading in the direction of modern trends towards which this unique industry is moving.

After the finalization of the concept, according to the guidelines that we created, another branch was opened in Novi Sad.