Wurth is a global leader in supplying professionals, and their products are the top choice for craftsmen around the world. In addition to tools and assembly equipment, Wurth also excels in the segment of personal protective equipment – clothing and footwear. This is where the story begins about how we designed and equipped a retail space that blends the functionality of workwear with the style of the fashion industry. 

Where did we start with designing the Wurth store?   

Regarding personal equipment lines, the company follows a global trend of display and marketing tactics that resemble those used in the fashion industry.  

Buying protective clothing today is a matter of safety and comfort and a question of the customer’s personal style. One can safely say that a professional in Wurth does not only purchase protective pants or a jacket but an item that reflects their lifestyle, designed, sewn, and displayed according to the standards applied to fashion brands.  

How did WURTH, with the help of INPUT, respond to this trend when equipping their store? 

By thinking about a new user experience for professionals, workers, and craftsmen. We wanted to allow them to select and try on work equipment in a fashion-like environment. 

And by considering the image of the worker-professional, whose knowledge and skills are reflected in how they work and how they look. 

While clothes may not make the man, protective workwear certainly makes the professional craftsman! 

And so, we arrived at the fashion corner for professionals. 

What does the WURTH corner for professionals we designed consist of?  

Like fashion stores in shopping centers, the fashion corner for professionals contains shelves that offer complete visibility of the products and fitting rooms for trying on clothing. The shelves are designed to align with the brand’s visual identity, with a combination of materials and colors supporting the envisioned concept and making the product display attractive and easily accessible. 

The shoe shelves, similar to those seen in the stores of the world’s biggest brands, evoke the feeling that you’re selecting a pair of shoes that meets every criterion—from safety, durability, and comfort to that invaluable, irreplaceable cool factor. 

Various pathways—surfaces that simulate work conditions where the footwear can be tested—also support the user experience. 

Every part of the professional corner sends a message: You can go straight to work from here, but if your path takes you to the fashion runway, you won’t be embarrassed. 

Just as every professional deserves to be dressed safely, comfortably, and stylishly, so do the sales spaces for clothing and footwear, which deserve to be considered and designed with care and personalized according to their measurements and needs. Contact us, and we’ll arrange your fashion sales space so that your customers leave fully dressed and satisfied.