• RETAIL SAFARI: Matthew Brown
  • STORE: Eataly
  • LOCATION: London, UK
  • DATE: 06.06.2023.

Whilst the pandemic has accelerated online retail and technology trends in convenience grocery, Eataly proves that tactile food experiences still matter and that hospitality is key to creating inspiring physical retail. 

The pandemic didn’t stop Eataly’s launch in London and what a wonderful store it is! We first visited the Turin original in 2007 and have followed the brand around the world ever since.  

The new London store, near Liverpool Street station, is particularly impressive; 45,000 sq ft of food over two floors, with London’s biggest Italian enoteca, a cookery school, more than 5,000 Italian products, house made mozzarella, pasta and bread. There are also three restaurants and bars and six eateries.  

Eataly is perfect proof that storytelling, beautiful merchandising and crafted food production instore are timeless tools in creating expert retail that surprises and delights 

Source: Matthew Brown  

The author of the text and the creator of Retail safari concept, Matthew Brown is the owner and founder of Echochamber, based in London, a creative retail trend agency with a global reach. Echochamber tracks global trends, advises clients and best practices in customer experience, store design, consumer trends and of course, innovative technology. Matthew travels the world tracking retail innovation and evolving consumer trends.  

Echochamber provides global best practices and creative insight to clients across all retail sectors, in order to help them benchmark best practice and improve their businesses, by harnessing evolving global consumer and retail trends.