When customers choose their favorite supermarket or store, many psychological, practical, and emotional mechanisms come into play. The process of selecting a favorite store and deciding to return is complex. Various factors intertwine and operate in the consumer's subconscious while they shop. 

The GfK/YouGov agency once again brings its market research findings this year, providing retailers and others in the industry with insights into the factors that influence store choice, enabling them to apply this knowledge to their advantage. There are over 50 factors grouped into eight main categories, where respondents gave their answers: 

1. Atmosphere 
2. Assortment 
3. Service 
4. Store Layout 
5. Price Positioning 
6. Product Availability 
7. Private Brands 
8. Social Responsibility 

The synergy of these factors and the knowledge about them is a valuable resource for anyone thinking about, planning, or equipping their retail space. 

INPUT follows research and considers findings to bring applied knowledge to its clients. Aside from the premise of a good store location, which is the top factor for customer return, here are the factors that consumers deem most important, where INPUT can be the difference-maker for your store. 

How can INPUT help you become your customer’s first choice? 

Fresh fruits and vegetables

The INPUT product offer includes specialized fruit and vegetable display sections, providing attractive and hygienic presentations of market-style assortments.

Easy store navigation

Space planning is a crucial initial phase in in-store setup. INPUT’s expertise will help your customers navigate the store easily, making it easier for them to move and find the products they want.

Visible price tags

Electronic shelf labels from the INPUT assortment will make shopping easier and enhance your customers’ experience. They will also keep you up to speed with digital transformation, following global trends and staying relevant to your target consumer groups. The era of manually changing prices, errors, unmarked products, and unattractive price labeling is behind us. Graphic labeling of your space is part of the offer you’ll find at INPUT.

Promotions, discounts, and special offers

When making decisions about promotions and discounts for your customers, rely on INPUT’s digital signage solutions. These will enhance your graphic communication and simplify the labeling process.

Accessible product locations on shelves

Accessible product location can be considered the essence and core of INPUT’s business. Every solution we offer and every product covered by the solution aims to organize your space and effectively present your assortment. Knowing that the customer experience is fundamentally linked to the ease of finding products, we offer, among other things, thinner shelves that provide better visibility of the assortment and bring your products to the forefront of customers’ attention.

Attractive product display

From specialized shelves to digital signage solutions for improving graphic communication, INPUT solutions will inspire you to organize your assortment in an innovative, unique way that will attract your customers.

Clear labeling of special offers

Special offers are an essential mechanism for winning and retaining customers, and their labeling has opened up a competitive space for creative and effective ways to make offers stand out. INPUT’s parasite shelves, promotional elements, and digital signage solutions will ensure that customers notice, remember, and love the offers you bring them. 

Contact us, and together we’ll find a way to make you your customers’ favorite store!