Consumer Trends for 2025 – Euromonitor International Research 

Euromonitor International, the world’s leading market research company, has released a new global study analyzing consumer trends, habits, and preferences. Among the key global consumer trends for 2025, Euromonitor highlights the Filtered Focus trend. 

Similar to the Filtered Focus feature on mobile phones, which allows users to minimize distractions and deprioritize certain functions to stay focused on what truly matters to them, this trend underscores the need for simplification and clear communication across all retail touchpoints: from product packaging to online shopping and in-store signage. Consumers expect a seamless shopping experience without distractions, focusing only on relevant information and efficient brand interaction. 

What is this about? 

As consumers, we intuitively recognize that the amount of information and available choices in retail is overwhelming. The market is saturated, competition is intensifying, and store shelves are filled with products offering almost identical messages and benefits, making differentiation challenging. Brands are fiercely competing for consumer attention, search engines yield thousands of results, and trust in the relevance of information is declining. 

Additionally, consumer concentration levels are dropping, time spent engaging with content is decreasing, and attention is fragmented and superficial. According to Euromonitor International’s 2024 research, 67% of respondents actively sought ways to simplify their daily routines and decision-making habits. 

The Result? 

Consumers now want to spend less time searching for options. They want confidence in their choices, ensuring they pick the right product from the overwhelming selection. According to research, 54% of consumers only purchased from brands and retailers they trust entirely in the past year. 

An interesting insight… 

People do not necessarily want fewer options. The actual demand is for clear communication and intuitive product discovery. This includes: 

• Clearer labels on packaging 

• Simplified purchasing processes 

• Personalized and targeted messaging 

• Exceptional customer support 

More straightforward website navigation, better in-store labeling, well-structured product packaging, and third-party certifications that validate product quality—these are all factors that reinforce trust and convert buyers into loyal consumers. 

How to stand out? 

The key recommendation for retailers is to focus on clear communication and an optimized customer experience. Consumer trust is earned by strengthening relationships, enhancing satisfaction, and building loyalty through personalized and intuitive solutions. 

What can help? 

For brands, simplified branding, functional packaging, and clear product labels will be essential in responding to this trend. Stand out by being authentic and relevant—instead of using generic claims about product quality, durability, or efficiency, be precise and give answers on How does it work? How quickly does it deliver results? What makes it better? 

Tips for retailers?  

Go digital! 

Enhance online searches, introduce virtual shopping assistants, and optimize websites! Use personalized recommendations, provide relevant information, and build authentic, direct consumer relationships. 

Technological integration improves the shopping experience by making product discovery seamless and hassle-free. In physical stores, implement direct communication models and rely on digital solutions, such as: 

• Electronic Shelf Labels (ESL) for price displays 

• Digital signage systems for product pricing and promotions 

Implementing an ESL system, with the support of INPUT, will help retailers improve their communication, modernization, and brand perception. 

INPUT delivers the solution 

With digital signage solutions from INPUT, retailers can use networked screens to deliver tailored messages to their customers. 

When businesses leverage insights from relevant research and adopt digital tools to present their messages effectively, all that remains is to follow the principles of being clear, precise and simple. This approach turns first-time buyers into loyal customers. 

Euromonitor International is the global leader in market research, data analytics, and consumer behavior insights. The company’s studies provide valuable insights into how people choose products and services, global and regional consumer behavior trends, the impact of digitalization and economic shifts and preferences across different consumer generations. For retailers and industry professionals, Euromonitor’s research offers critical knowledge about target audiences, which can drive business growth and optimize market strategies.