Seasonal displays are always a special challenge for retailers—how to capture customers' attention and create a festive atmosphere that inspires shopping? After sharing Input’s solutions for holiday store setups, we took a stroll through Belgrade and visited several shops to see how local retailers tackled this task. The results? Creativity in action, imaginative solutions, and true holiday spirit!

Join us on a retail safari through Belgrade’s New Year-themed stores!

Casa Bianca 

True to its signature style, Casa Bianca has transformed its store into a veritable New Year’s wonderland. Every detail has been meticulously planned, with small items like mugs, teapots, and cutlery adorning the holiday tree and adding warmth to the festive atmosphere. This imaginative, cozy solution mimics a living room setup within the store. This effect is repeated throughout the store, enhancing the sense of luxury and harmony.

Emmezeta 

The wide, open, and modern interior of Emmezeta stores has been complemented for the holiday season with warm, slightly nostalgic, rustic setups arranged on industrial pallets. The humble, accessible wooden pallet has become the foundation for imaginative holiday corners. Creatively constructed pallet shelves offer a unique take on festive displays. An excellent example of out-of-the-box thinking for a seasonal theme!

Lesnina  

Numerous decorative elements integrated into the standard assortment bring the holiday spirit to life in Lesnina. During this period, shopping at Lesnina is enhanced by picturesque examples of incorporating products into a festive ambiance. Massive displays of holiday items, further emphasized by large ornaments hanging from the ceiling, are bound to inspire customers to bring the holiday spirit into their own homes.

Ikea 

Ikea has accustomed customers worldwide to its creative take on everyday products, cleverly integrating them into campaigns and tactical promotions. This time, the stars of the show are curtain rods and coat racks! These simple, essential items have been transformed through a creative approach into structures for displaying baubles, stars, lights, and ornaments. The upstairs showroom has been fully adapted, offering an immersive, look-and-feel presentation of products. The decor exudes festive charm, inspiring customers to recreate this ambiance in their homes.

Crafter 

Here’s an example of holiday decor in the style of a DIY retailer. 
In a space that consistently reflects the aesthetic of the DIY niche, customers are greeted by holiday tree compositions arranged to resemble a forest during the festive season. Grouped holiday-themed items gathered around a centrally positioned holiday tree inspire DIY enthusiasts to decorate their homes in the spirit of the season.

Pepco 

Pepco has decided to make this year's holiday magic simpler yet equally inspiring for its customers. Their unique approach is reflected in carefully designed sections that group holiday decorations by color. This concept not only makes choosing decorations easier but also sparks creativity—imagine how effortlessly you can create the perfect decor with thoughts like, "If I take these pink ornaments, this elegant pink bow will match perfectly!" 

In addition to practicality, this visually appealing display method creates the perfect festive atmosphere and inspires customers to easily find decorations that will bring the holiday spirit into their homes.