Solutions
EDEKA HAFENMARKT, MÜNSTER
Details
Visionary Solution for the Design and Equipment of a Supermarket Space
There are retail objects that permanently and deeply change customers' perceptions and elicit experiences and emotions that are not expected from places where food and mass-consumption products are sold.
Edeka HafenMarkt in the port zone of the German city of Münster is one of those objects. As part of the largest retail chain in Germany, Edeka Group, this object deserves special attention both from customers and retailers.
Edeka's goal was to create a modern, urban market that would blend in with the design of the entire quarter and evoke a sense of nostalgia for the concept of a port market. This goal was achieved by special treatment of the food sector and allowing customer interaction at various points in the store.
While bringing a sense of modernity and avant-garde, this object retains local charm by offering local products and culinary specialties. It has become a vital spot for local community integration.
The exceptional 3000m2 space offers a wide range of food and non-food products, with a particular emphasis on local products.
The design of Edeka HafenMarkt belongs to the industrial style and brings an aesthetic reminiscent of modern industrial containers, where brick ceilings and walls alternate with metal roofs.
The lighting concept developed for Edeka HafenMarkt is an example of how lighting can transform a sales space and elevate the customer experience to benefit the brand. Lighting plays a central role in creating an atmosphere, exceeding its functional purpose by evoking emotions and making the customer experience unique and unforgettable.
The integration of various lighting elements mainly contributes to the atmosphere and highlights details - the wine zone has an entirely different atmosphere than the fish and meat zone. The lighting in the cosmetics area brings a sense of cleanliness and freshness. In contrast, the payment area is lit with neon tubes that evoke old industrial warehouses, and the bakery lighting emphasizes the freshness of bread and pastry, creating an inviting atmosphere and stimulating appetite. Lighting has particularly impressively solved the task of lighting walls, on which a visual story about the sea and life near the sea is told and about the port area in which the object is located.
In today's retail world, there is a trend toward integrating aesthetics, innovation, and specific customer experiences. Edeka HafenMarkt is an exemplary example of this trend and an absolute trendsetter in the industry.