Westfield Mall of the Netherlands is Europe’s most glamorous new shopping centre and is a perfect example of the future evolution of the mall. 

Mall of the Netherlands does not house any major department stores and instead takes a more innovative, sustainable approach that cements the scheme into the local community.  

Alongside superb shopfront and centre design, it also brings food to the heart of the scheme. Featuring Albert Heijn XL and Jumbo supermarkets as anchor stores, Eet Theatre is a spectacular food court celebrating the best street food brands in the Netherlands.  

Our favourite concept however is Fresh; an entire district of independent food retailers, each of whom feature hospitality as well as traditional retail.  

Another innovation is the Gallery; a district of pop up retail with open storefront design that really breaks the mould.  

Source: Matthew Brown https://echochamber.com/  

The author of the text and the creator of Retail safari concept, Matthew Brown is the owner and founder of Echochamber, based in London, a creative retail trend agency with a global reach. Echochamber tracks global trends, advises clients and best practices in customer experience, store design, consumer trends and of course, innovative technology. Matthew travels the world tracking retail innovation and evolving consumer trends.  

Echochamber provides global best practices and creative insight to clients across all retail sectors, in order to help them benchmark best practice and improve their businesses, by harnessing evolving global consumer and retail trends.