In a world of boring, cookie-cutter stores, Silpo stands out like a beacon of creativity, with supermarkets that bring culture and fairy tales to life. 

Whilst Ukraine is now in the news for all the wrong reasons, supermarket retailing in Ukraine is amongst the most innovative anywhere in the world. 

Silpo is a premium format from Fozzy Group, the largest food group, and has 230 stores, of which more than 90 are unique ‘designer supermarkets’, each with a completely different theme and design.  

Silpo has opened designer stores throughout the pandemic, with more than 30 new concepts added since 2019.  

Themes include American Diner, Steampunk, Circus Excellence and Mountain Extreme, seen here, which celebrates outdoor activities in the Carpathian Mountains.  

What a fantastic portfolio of creativity from the Silpo design team!  

Source: Matthew Brown https://echochamber.com/  

The author of the text and the creator of Retail safari concept, Matthew Brown is the owner and founder of Echochamber, based in London, a creative retail trend agency with a global reach. Echochamber tracks global trends, advises clients and best practices in customer experience, store design, consumer trends and of course, innovative technology. Matthew travels the world tracking retail innovation and evolving consumer trends.  

Echochamber provides global best practices and creative insight to clients across all retail sectors, in order to help them benchmark best practice and improve their businesses, by harnessing evolving global consumer and retail trends.