We will help you use analyses and data when making decisions rather than looking into a crystal ball. 

Carefully interpreted, consumer basket data answers many questions about arranging your store. 

The concept of a consumer basket in the language of retail is widely spread. It denotes a set of products that an average consumer buys over a certain period. It tracks and measures changes in living costs, consumer habits, inflation, and living standards. The prices of products in the consumer basket determine the consumer price index, which is a crucial indicator of inflation. Monitoring and analyzing it allows you, as a retailer, to improve customer experience, optimize operations, and increase revenue. 

Of course, with our help. 

So, how can we help you? 

First, we see precise inputs for implementing projects for arranging and equipping retail facilities behind the numbers. For us, who deal with the arrangement of retail spaces, and for you, who strive to adapt your stores to the demands and needs of customers, consumer basket data are of essential importance. With a creative interpretation of exact data, we don't need to look into a crystal ball when deciding how a retail facility, store, supermarket, etc. will look. 

Consumer basket data for 2023, published in the Shopper 3600 study by GfK YouGov, provide valuable insights. Here are some examples: 

• The sale of packaged meat delicacies accounts for 8.1% compared to its total value. 

• Almost a quarter of the consumer basket consists of fresh products (fruits and vegetables, milk and dairy products, bread and bakery products, fresh meat, and fish). 

• Looking through the lens of retail formats, frozen product sales in discount stores account for 8.3% of total sales. 

• In hypermarkets, household chemical sales account for 7.6%, which is far more than in other formats where the overall average is 5%. 

• Traditional smaller markets are developing bakeries, which were previously typical for larger formats. 

Data like these tell us how a retail facility's store arrangement and layout setup affect purchase choices. Each of the mentioned results becomes a criterion by which we will compile the layout for you and your store. Our team will analyze the numbers from official studies like Shopper 3600 and your business results and create a plan tailored to your and your customers’ needs. 

We have the data and the knowledge to interpret it to your advantage. All that's left is for us to think together and create the perfect solution for you and your customers.