And what does a bubble plan have to do with the perfect arrangement...?  

And where do you fit in, and where is  INPUT? 

The process of organizing retail spaces and arranging categories within them consists of several phases. When our collaboration begins, when the brief is defined, possibilities and inspirations presented, consumer analyses, competition, assortment, etc., are made, the phase of the initial design solution for organizing and arranging your retail space begins. 

Here, with our support, you will encounter the concept of a bubble plan. 

The definition states that a bubble plan in retail is a preliminary plan for the arrangement of the most important categories in a given space. 

In the INPUT world, a bubble plan is the starting step in retail spaces furnishing projects. It is a proposal for organizing space with a plan for arranging assortments (basic product categories) and a model of customer flow that is fully customized to you and your consumers. 

Here's an example of what a bubble plan looks like: 

Why is it important for you to understand what a bubble plan is and how it looks? 

As a retailer, you are undoubtedly very aware of the importance of properly arranging product categories in the store space. Where will you place fresh fruits and vegetables, meat, frozen and dairy products, confectionery, alcoholic and non-alcoholic beverages, hygiene products, etc.? 

INPUT addresses this issue both theoretically and operationally.  

Theoretically, we follow trends and take them into consideration when proposing bubble plans and category arrangements for our clients. In collaboration with GfK Serbia, a market research agency in Serbia, which investigates the Serbian market and precisely determines factors influencing consumer behaviour based on data from 2000 households in Serbia, we have gained precise insights to help formulate the best strategies for positioning product categories. 

Here's what GfK research says: 

While you take care of various aspects of your business, Input will provide suggestions based on market insights, experience, and knowledge on how and where to arrange your assortment categories. By combining our know-how with insights into category distribution across all retail formats, you will receive answers to numerous operational questions that will enhance your business, bring you more loyal and satisfied customers, and, ultimately, better sales results. 

Follow us, call us, and schedule a meeting – your perfect bubble plan awaits with all the benefits it will bring!