Solutions
TRNAVA PROMET, KRAGUJEVAC
Details
INPUT LOCAL LEADERS
Trnava Promet d.o.o. is a company that has been steadily building its network since 1989 across Kragujevac, Topola, and surrounding areas. Its core business is retail, operating through wholesale and 35 retail locations of various formats. Additionally, it includes pastry shops, agricultural pharmacies, gas stations, construction material warehouses, and vehicle inspection agencies. The owner, Bratislav Lazarčević, employs over 1,500 people and is the driving force behind the success of this company and the progress it brings.
It is evident in every aspect of the business that Trnava Promet is built on family and community values. An outstanding employer, the company cares for its employees, supports their professional development, assists them when they become parents, even undertaking an investment project to build housing for its workers. Actively involved in the local community, every New Year, the company gifts the first three babies born in the new year, supports sports and various events, and purchases fresh fruits and vegetables from local producers. With investments and business expansion into other industries, such as the pastry sector through the renowned Kragujevac brand Srce, Trnava Promet is a significant community member and a driver of economic growth in the region.
Input tailor-made solution
The partnership between Trnava Promet and INPUT has been ongoing for years, growing into a solid relationship built on trust and mutual respect. Such collaborations, based on goodwill and understanding, always yield excellent results with minimal effort and to the satisfaction of both parties.
The store, which spans 600 square meters, features 120 meters of shelving and an aisle width of over 2 meters, ensuring a spacious, clear, and easily navigable layout. The checkout area includes six registers strategically positioned to ensure efficient transactions and a comfortable shopping experience, and barrier fences optimize customer flow.
The store space also includes a mini-office functioning as an information desk, so the overall design and equipment arrangement were tailored to meet this specific client requirement.
#FunFact
Since their founding, Trnava Promet stores have been characterized by blue and white elements. INPUT implemented this visual identity with precise brand recognition, applying the color palette to equipment and interior elements - from price holders and shelf details to the custom-made blue cash registers.
Challenges & solutions
Every retail space presents unique challenges and requires adaptation to specific conditions. In this store, the main challenge was a height difference and a shelf wall positioned in front of a threshold. To accommodate this, the support pillars were welded, and the plinth height was increased from the standard 10 cm to 20 cm.
#TipsAndTricks
The importance of good shelf arrangement and lighting cannot be overstated! When these criteria are met, the store achieves a sense of spaciousness and comfort while maximizing product visibility.
On-site impressions
The trust and openness extended by the owner and friend Bratislav Lazarčević have also been passed on to his employees, making the collaboration smooth and efficient. The business relationship is a partnership and friendship, renewed with each new project.
#InsideRetail
Satisfied employees mean satisfied customers. This key insight, shaped by experience and humanitarian values, is at the heart of Trnava Promet's mission.
Collaboration is the key!
The community-driven approach of Trnava Promet is best summarized by the words:
"We bring innovative solutions while respecting the tradition and identity of our customers and clients."
An excellent business model for retail chains across our country!
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