Solutions

ZLATNI DELIŠES, PARAĆIN

Details

LOCAL LEADERS: Input
PROJECT TITLE: Zlatni Delišes LTD
LOCATION: Paraćin, Serbia

INPUT LOCAL LEADERS

What makes Paraćin unique is its rich tradition of glass production, the natural beauty of the Crnica River and the Grza picnic area, the historic Turkish Bridge… and one golden apple: the retail chain Zlatni Delišes.

For 36 years, the people of Paraćin have shopped at Zlatni Delišes, witnessing the company grow into a network of 12 stores. A commitment to genuine business practices, close relationships with customers and employees, and active participation in the local community are the hallmarks of Zlatni Delišes. Dragiša Milutinović, the owner and a renowned entrepreneur from Paraćin, emphasizes that one simple principle has guided his career—always giving his best. The proof of Dragiša and his team’s dedication is evident in every detail, especially in the recently opened, modern store we helped furnish.

Input tailor-made solution

Our collaboration with Zlatni Delišes has spanned five years, during which we’ve completed numerous projects together. The pinnacle of this partnership is the newly opened 600 m² store on Vojvode Mišića Street.
INPUT provided a comprehensive solution for the store, including:

Checkout systems and entrance gates: Beyond their functional purpose, these elements reinforce the store’s branding with the company logo elegantly engraved on the glass doors.

Promotional islands: Designed to effectively display products and highlight special offers.

Refrigeration equipment: from the renowned Italian brand Arneg, including vertical, semi-vertical units, and deli counters, with a total length of 40 meters.

The functional and scalable refrigeration solution we implemented is one of the store’s standout features and serves as a benchmark for what we can offer retail clients.

#FunFact

When you install a refrigeration line the length of an Olympic swimming pool (40 meters), planning and executing this vital aspect of supermarket operations becomes a core area of expertise. INPUT delivers solutions that ensure optimal product preservation while providing an impressive visual experience.

Challenges & Solutions

When considering refrigeration systems, terms like beauty, elegance, and brilliance might not come to mind. Yet these qualities define the refrigeration line in Zlatni Delišes, designed and implemented by INPUT.

The equipment, produced by the renowned Italian company Arneg, seamlessly combines form and function. Transparent handles add a touch of elegance, while LED lighting ensures visibility and enhances product display. These features create a modern and superior shopping experience.
Moreover, the installed refrigeration motors save up to 37% of energy consumption, proving that aesthetics and efficiency coexist.

#TipsAndTricks

When selecting equipment for your retail space, prioritize both efficiency and aesthetics. You can only achieve the full impact that will satisfy both you and your customers by combining these two aspects.

Insights from the field

Retail chains in smaller Serbian towns often stand out for their strong sense of community and connection to local life. Family values, collective initiatives, and shared commitments take center stage, and Zlatni Delišes is no exception. The owner's enthusiasm and pride have deeply influenced his employees, fostering seamless collaboration and a welcoming environment that keeps customers returning.

#InsideRetail

At the heart of every successful retail business are its employees. Their dedication, professionalism, and openness shape the company’s image and success. Retailers who nurture their operations begin by encouraging their teams. Building trust, alongside delegating tasks and organizing processes, is key. As in many others, mutual trust is a hot topic in today's retail industry.

Collaboration is key!

Dragiša Milutinović, his family, and his employees set a great example of how goodwill and openness to collaboration yield excellent results. Every success becomes an opportunity to celebrate and motivate the team in such an environment.